Avoid Worst Practices When Selling Art Online

By | 2:43 PM
Sample of watermark to lower value of image
source: wiki user Canoe1967 
When a potential customer lands on your site, you want them to engage, browse, click around and ultimately convert to a sale. That is pretty simple to achieve, right? Well, hang on a minute, and read this quick article to make sure you are avoiding using conversion-killers. These are some seemingly harmless things that we can unknowingly be doing to sabotage our own success online, and here they are. Read on to see if you are using anything that can kill your conversions.

Watermarks ON Your Images

When you are selling your art you do not want to obscure the actual image with your @ or .com or copyrights.  When looking at any retail sales papers, catalogs, magazines or websites do you see them watermarking all over their photos? Although there is a possibility that people would use your photos without permission, the people that do that generally don’t care whether it’s watermarked anyway. So if you must put anything on it try to include it in the image name, such as jamesculverpaintingblueturtle.jpg or maybe a website or attribution name below the image if you can include a white space around the digital. That can help with tracking for you and for people that may see it shared on social media and wonder who made that? The exception to the rule would be a watermark which was semi-transparent enough to not mar your images, and show that you are serious about protecting them. As far as what I have heard artists say, the general rule to follow when putting your images online is not to upload high-resolution. Only make the resolution high enough to look good on a computer screen, not one that looks brilliant if they were to take it to the print shop and order a professional print on their own.

Auto-Play Music

When a visitor “bounces,” that means they left from the same page they landed on. So they did not see anything else on your site!  A high “bounce rate” can be directly associated with auto-play music. It is much like trying to find a nice spot at the beach and someone next to it has a boom box blaring and therefore the search continues.  So, do your visitor and yourself a favor and avoid having a soundtrack on your website. This goes for musicians too!  Let your fans pick what audio files they want to hear by you, saves them the hassle of finding the stop or mute button when they don’t want to have the soundtrack you have chosen playing at them.

Loud / Obnoxious Color Schemes

The colors you choose for your site should not take precedence over your great presentation of your work. Important information is best represented on white or light-colored backgrounds. It is possible to be too dark, it can make your visitors automatically disinterested. If you have different galleries for series of your art offerings you may want to have complementary colors for those.  A certain level of uniformity is important though, so that your site visitors do not feel like they have left your page accidentally.

Animated GIF Images

GIFs images are fun for personal enjoyment but they do fall short of professionalism. Customers that are serious about browsing your artworks for possible purchase are not looking for a cheap giggle. This means no dancing llamas, baby sloths, or otherwise hilarious animated GIFs should be displayed on your site; unless, of course, you are an Animated GIF artist…

Some of these things, I am sure you thought "well that is simple, of course I avoid those faux pas!" Maybe there is something I covered in this piece that you did not realize could jeopardize your e-commerce art business. It is best to avoid these aforementioned things in order to make a better impression on potential customers who visit your site to view your art.  

Maybe you have some ideas that were not covered here?  If so please feel free to mention them in the comments section.
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