Promo poster for Collapsus |
Online print-on-demand or digital channels of distribution prove
extremely promising now that many readers will download to tablets. Diamond
Distribution, the comic store direct market distributor, makes it hard for
independent writers to even be listed unless they are generating a certain
amount of monthly revenue. Publishers expect YOU to promote your book if you
are an independent creator. A major plus
for graphic novels are that they are not limited to comic vendors as far as
direct marketing goes. The following is a list of ideas on how to go about
promotion of a graphic novel once it is published.
- Research graphic novel related web sites and community message boards. Become a fixture on the forums and if there is a blog community there, post some entries and make sure to comment on others’ posts. Build some online cred this way, so you have a good base market warmed up to you already. Some popular online hangouts to start with are: ArtBomb, The Pulse on Comicon, Absolute Write, Comic Book Resources, Media Bistro and The Comics Journal.
- Get a website or blog specifically to showcase your graphic novel. Update with news, show off your art and share any tantalizing press. Have a free preview download and create posts that are of the “behind-the-scenes” variety. A cast-page with the main characters and brief descriptions of them will give a nice sneak-peak and builds some background for future readers and a reference for those that are already reading.
- Get interviews and novel reviews. You may want to start with contacting local reviewers at newspapers, magazines, blogs or websites. Offer a free digital copy and give a brief description of your novel. Kirkus has reviewed many graphic novels and is a highly regarded source. If you have a healthy advertising budget you should be able to foot the $400-500 review cost.
- Word of mouth, as in conversations - don’t be too shy to let people know that you are a writer and have recently written a book. Have a business card with your site or blog address on it where they can see a preview of the content in your graphic novel. If you can carry a printed version with you, do so. Having seen it will solidify the book in their minds and many will likely spread the word that they met a published writer and it will grow from there.
Comic shop with graphic novels on shelves. |
- Of special consideration in how to promote graphic novels depends on your target readership. If you want to reach a specific audience, find out the channels of communications best suited to target this group. Focus on those especially.
- Crowd-funding is a highly accessible and easy
way to start getting the word out while also funding your initial startup
costs. Kickstarter, and GoFUndMe
campaigns have proven time and time again to be effective and provide a way for
independent creatives to get their work to the public while involving said
public in their production. Called
“backers”, the crowd-source investors are often customers getting a sneak-peak
or calling dibs on what is to come. If
you look at current campaigns on such sites you will note that the trend is
towards giving something special as a thank you for supporters. It is, in a way, the pre-sale before the main
launch. Graphic novels are made up of
both illustration and creative writing.
Signed posters or postcards and even downloads of digitized bonus
material are great rewards that also help those that help fund you use as
marketing tools. It is a win-win. Read more about crowd-funding in this article: Artists: Answers to Your Crowd-Funding Questions.
You do not have to limit yourself to online sources, having a fundraising event is something that has been around much longer than the internet, and it can be very fun and create quite a buzz in your community. At a live event you can have costumed hosts representing the characters from your novel and even have a video presentation or live reading/ re-enactment of scenes from the graphic novel you are promoting.
"The Interactives" Graphic Novel.
Official Blog Preview Here |
Sometimes
after you get set up self-publishing and run some campaigns on your own, publishers
and agents start to show interest. At
that point you will be empowered to pick and choose whether to branch out and
explore the options they offer or not.
The best thing is being able to maintain total control of your work and
how it is represented. If you get the
ball rolling on promotion you will already have set the stage for how the
public will be engaged in your graphic novel.
And then… time to consider your series and even possible spin-offs.
Reading this information focused on self-promotion of a graphic novel is just a start in getting your work out there and noticed. Get some more ideas by reading further: Passive Marketing: 9 Powerful No-Cost Ways To Help Boost Book Sales.
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